The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 235: Scaling To 3,000+ Customers Without A Single Sales Rep, The Most Important Trait To Look For In Your First Sales Hire & How To Make Your Customers Your Best Investors with Andrew Filev, Founder and CEO @ Wrike

The Official SaaStr Podcast: SaaS | Founders | Investors

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SMB First Works

Jason Vanderboom, CEO of active campaign says SMB first works. He believes that moving up markets step by step is definitely kind of a working model for a lot of sales businesses. But in terms of timing, when do you think founders should open their mindset in terms of being willing to make that first step the second step and start focusing on the market motion?

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