210. When excitement doesn’t lead to sales
I Am Your Korean Mom
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What's the Big Jump?
Half of the work of marketing is about doing the work to get curious about what your audience needs to hear. "If you feel so in belief about it, if you're jazzed about it, that's amazing," she says. In a marriage, 50% of the work has to be considering him as he is and how he wishes to be loved not just based on fantasies or protections for him.
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