536: Most Of You Are Thinking About Your Marketing Wrong…Here’s Why
Embodied CEO
00:00
How to Attract an Audience and Build Leads
With marketing, you're trying to capture the people who aren't actively Googling your business. We have to provide value before we can ask for something. And saying that something is free is also not good enough. So when you're asking someone to come to your webinar, that is oftentimes just as hard as selling someone to buy an offer. If you see a video that makes you think about something differently, that gives you a tip that helps you get to a goal, whatever. What are you going to do? You're going to follow that person and want more of their content.
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