164. Dangerous DNA
At The Table with Patrick Lencioni
00:00
What's Your DNA?
What your company's DNA is, we call it your core purpose and your core values. Jim Collins talked about your core identity being, why do you exist and how do you behave? What we're finding today is a lot of companies either because of a social issue or a political issue du jour, are allowing things to seep into their DNA. And I think in many cases, they're not even aware of it.
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