What your company's DNA is, we call it your core purpose and your core values. Jim Collins talked about your core identity being, why do you exist and how do you behave? What we're finding today is a lot of companies either because of a social issue or a political issue du jour, are allowing things to seep into their DNA. And I think in many cases, they're not even aware of it.
Organizations need to communicate their values both internally and externally, and especially during the hiring process. This week, Pat, Cody, Tracy and Beau discuss why accidental values can cause problems if leadership fails to properly identify and address them.
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