Ads in the Digital World

Ina visev, your two million merchants in terms of those huge shifts that apples pushing. One thing is, let me so to say, i apront. I do think t t some of the changes have created friction for merchant in advertising,. They have lowered their return and atspend, which is not good. It has a disproportionate impact in s m bs. But that's why we think things like audiences, in connecting them with buyers across every chan, that is a really, really important thing. We're still seing a ton o g m v, a coming ot of merchants.