Ina visev, your two million merchants in terms of those huge shifts that apples pushing. One thing is, let me so to say, i apront. I do think t t some of the changes have created friction for merchant in advertising,. They have lowered their return and atspend, which is not good. It has a disproportionate impact in s m bs. But that's why we think things like audiences, in connecting them with buyers across every chan, that is a really, really important thing. We're still seing a ton o g m v, a coming ot of merchants.
The Sunday Times’ tech correspondent Danny Fortson brings on Harley Finkelstein, president of Shopify, to talk about the market mayhem (3:50), Shopify coming out of the shadows (5:25), how it got started (11:30), how Amazon have up on the online stores business (19:35), getting into delivery (22:45), the renewed Amazon threat (27:45), the future of direct-to-consumer commerce (31:30), how Apple has upended online ads (36:10), and the best and worst of going fully remote (38:30).
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