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How our lives are being gamified, with Adrian Hon

Instant Genius

00:00

Is There a Future for Gamification?

Adrian Hahn says gamification is becoming more and more prevalent in our lives. He argues that it can be used by companies to manipulate people's behavior. People should consider whether they really want to win a game or competition when using an app, he says. Adrian: "I don't see any evidence of companies getting exhausted, using gamification"

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