In cancer drug trials, the company will give the drug for free in the trial. In the real world, there are many drugs you get for free, but there's often a little bit of a copay. You're taking out of their pocket to get an extra month or two. They don't think about it that way; they say, well, the drug's free because Medicare covers it. And when you remind people that they get tired of it, like, oh, there's no free lunch.

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