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14min chapter
#69 Disruption of digital advertising, His $1B dealership marketing playbook, Unlocking the secrets of a car shoppers mind | Ron Andrews, VP of Business Development at Cars Commerce
Car Dealership Guy Podcast
Navigating the Shift in Digital Advertising Tactics for Car Dealerships
This chapter explores the changing landscape of paid search tactics in the digital advertising realm for car dealerships, emphasizing the strategic utilization of first-party data for enhanced ROI measurement. It delves into the impact of cookies potentially disappearing on online advertising and highlights the importance of identity resolution. The chapter advises caution, education, and collaboration with trusted partners to effectively adapt to the evolving advertising environment.
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