In 2007, Aaron Carroll started working on a startup idea. It was his first job out of college and he worked in finance at the time. He wanted to help other Division III athletes who were having trouble getting recruited. "I'm pretty sure I didn't even think of it as a startup," says Carroll.
Simple products win. You probably already knew this, but creating a simple product is harder than it should be. The reason is that a simple product has nothing to do with the product itself. Today we'll talk about Customer Deltas - the most important piece of the puzzle for a simple product that you can build fast and is primed for growth.