The Rise and Fall of Quidzian Diapers

People who know Mark Lorry very well say there is absolutely a chip on his shoulder that he and his co-founder felt like they ran into a wall with quidzian diapers calm as Amazon dropped prices. And then frankly I have a little anecdote in my book about how once he weaves and goes to Walmart Amazon announces that they're shutting down diapers, not all diapers. They actually say in a statement that they were unable to turn the business profitable despite whatever it was six or seven years.