The Soul of Enterprise: Business in the Knowledge Economy cover image

Geraldine's Guide to Greatness for CPAs

The Soul of Enterprise: Business in the Knowledge Economy

CHAPTER

Connecting Accounting Expertise to Client Challenges

This chapter highlights the need for accounting professionals to focus on addressing business owners' specific problems instead of using complex jargon. The speakers discuss effective communication strategies and the importance of offering proactive services that meet clients' wider financial needs.

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