Looking back on my own career as a speaker, storyteller, and communicator across projects and mediums, I realize: every time I developed a signature story capable of resonating with others, I went through the same process. It wasn't intentional, but it worked. Today, I want to codify that process into a more conscious process you can follow. I'm calling it Six-Way Stories:
1. Make a messy draft.
2. Find the 4 building blocks of the story.
3. Build up the story from the building blocks.
4. Arrive at an insight using a particular phrase.
5. Tell it again, but shorter.
6. Tell it again, but arriving at a different insight.
The goal isn't to "learn story." The goal is to become a storyteller. This process can help you get to work with clarity and confidence.
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ABOUT MY WORK:
Don’t market more. Matter more.
When your expertise sounds like everyone else’s, you’re forced to compete on price instead of value. I help established experts transform scattered thinking into a distinctive premise, signature stories, and unforgettable speeches. Stop creating "content." Create IP that makes you the obvious choice. Let’s make your ideas clear, repeatable, powerful, yours.
You’ve done lots of things. Now it’s time to [be] a thing. Move from:
Sharing scattered thinking → Exploring a big idea
"Wall of smarts" talks → Unforgettable speeches
Constantly chasing attention → Being highly sought
[What you know] matters. But [what you say] + [how you say it] determine whether [they care.]
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