How Social Media Can Manipulate Your Behavior

The Google algorithm probably doesn't want you to read a novel. It wants you to watch one video and then another another recommends until it turns into some really horrible, you know, creepy, paranoid, irritability, enhancing, stupid video from somewhere. But how are algorithms actually predicting behavior? How is this algorithm taking seemingly irrelevant data and making something that could hurt us? Jaren Lanier: There's no real science at the bottom of it. We're being watched, manipulated and analyzed while inside this cage.

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