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THINKING, FAST & SLOW (DANIEL KAHNEMAN) - Listening books
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The Importance of Anchoring
Anchoring is a priming effect which selectively evokes compatible evidence. System one understands sentences by trying to make them true and the selective activation of compatible thoughts produces systematic errors that makes us gullible, says author. The German psychologist Thomas Muthweiler and Fritz Strach offer compelling demonstrations of the role of associative coherence in anchoring.
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