Tech Stock Armageddon — With Rich Greenfield
Big Technology Podcast
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Apple's Anti-Tracking Changes and Their Impact
This chapter examines how Apple's anti-tracking policies are reshaping the advertising strategies of major tech companies like Meta, leading to financial shifts and a focus on first-party data collection. It also contrasts the effectiveness of digital advertising with traditional methods while exploring consumer interaction improvements on platforms such as WhatsApp.
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Transcript
