Personalization and Trust in Online Purchasing Experiences

In this episode, Shiva has David 'Zedd' Mannheim to discuss personalization, and how 'stages' (user's intent) is more important than optimizing for pages on your website. Plus, David has a spicy take on "social proof" ...

00:00 Introduction

02:08 Concept of 'Stages not Pages'

10:38 Social proof is... not good?

21:38 Optimizing for Users vs Pages

22:51 LinkedIn Post of the Week (Eden Bidani)

Check out Eden's post here!

http://tinyurl.com/FromAtoB-Eden

And check out David Mannheim's cool shit: Made with Intent (his company), "The person in Personalisation" (his book), and go follow him on LinkedIn!