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Endless Media

The Generalist

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The World of Endless Media

Once media can be generated instantly, it will change how we consume it. If you want to read another Lord of the Rings Book Murakami short story or play a Red Dead Redemption style game, you don't need to wait for their creator's efforts or resurrection. This is the world of endless media I believe is coming. How close are we today? For this movement to emerge, generative artificial intelligence must succeed in three dimensions: quality, speed and cost.

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