The Value of Doing Hard Things

In this episode, Dr. Killeen breaks down the IKEA Effect—a concept from behavioral psychology that explains why we value what we help create. He connects it directly to leadership, systems, and manuals in a dental practice, and why simply copying templates rarely leads to real buy-in. It’s a relaxed conversation about ownership, doing hard things on purpose, and why the effort you put into building your own systems is what makes them actually stick.