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S2 E8: The Surprisingly Good Black Friday Email / Why Send Times Are Overlooked / Why Facebook Is Still The Ads Giant
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Is Facebook the Best Ad Platform for Black Friday?
I'm excited to see how TikTok continues to either grow or not grow in terms of taking share of the media budget. I think a lot of brands this year use TikTok really as just why wouldn't we turn it on and try it out? Because it's Black Friday, and if we're gonna test, now is probably the best time to test it. If you're looking for one ad platform to spend time for money on, it still is Facebook. May not be the case two years from now, but today there's literally no competitor.
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