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Where We Think Podcast Advertising Is Going

Marketing School - Digital Marketing and Online Marketing Tips

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The Role of Podcasting in the Omni Channel Approach and the Value of Branding

This chapter explores the role of podcasting in omni channel marketing and how it contributes to branding and familiarity. It also discusses the challenges of tracking podcast impact and the concept of dark social, emphasizing the need to align marketing channels with specific objectives.

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