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Measured Opinions #10: Better metrics for web measurement

The Measure Pod

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G a Session Metric - What You Need to Be Aware Of

A session in g a will be triggered if a user is on the site at midnight. The times own thing always catches me out, I can imagine lots of other people in that. So it actually is irrelevant whether they use browses their local time over midnight. It's actually a flattened time zone, the same way g a flattens currency. Everything in g a is reported as one time zone, one currency. Even looking at something like session days, still hits the same hurdles,. What does a day mean? But at least it avoids the u t m issues like that. Ye. Y exactly.

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