Optimizing Your Content Strategy in a Competitive Environment

There's always going to be a huge fool of competitors when it comes to content. Google always is going to favor unique content. So understanding how to do something different, you have to understand what people are doing. What's the way that you spy on your competition? You have to break into the office and look over their shoulders they're typing? Or is there a different way to understand their o strategies? Don't break into anybody's offices, people. I'm kidding. Im i think in general, coming towards especially very competitive topics, there's so much opportunity in looking at everything that's out there.