3min chapter

Being Human cover image

#149 Cynefin at 21 - with Dave Snowden

Being Human

CHAPTER

The Evil of Purpose Statements

I was a keynote at his conference in Vienna and he never even said hello. He basically says everybody should assume their individuality in the common direction of the company. I actually think that's evil. And it won't work anyway, but that was the concept of alignment and common beliefs. This isn't about trying to get the individual to conform to a shared gold or a shared vision or a shared understanding. Focus on the interactions. It's a more useful to me. Why do you consider it evil? That sounds strong. Oh, I tend to be a provocateur anyway, but I mean, it was in show. People were selling tickets because normally saying he'd want to appear on

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