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#5: Jamie Kern Lima—How to Overcome Your Fear of Selling

The StoryBrand Podcast

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The Fundamentals of Sales Are So Important

M, i think there're so many ta get so in the weeds of how to sell, that they literally go out there and forget to tell people what their product is. Those very basics are ar our big reason i see so many people not succeeding. A lot of times it's the inferior product that's communicated clearly, it actually wins. And authenticity alone doesn't guarantee success, but  authenticity guarantees failure.

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