Episode 21 - Jay Zandstra on Building Sales Playbooks and Driving Adoption
Revenue Enablement Society - Stories From The Trenches
00:00
How Do You Write a Sales Playbook?
Too many sales organizations are focused on, how do we jam our customers into our sale cycle or our sales process? That's n't a great experience for the that's for sure. A customer experience should be the same whether no matter which sales person thy're talking to,. However, writing a sales book, number one. Easy to say, hard to do. In my experiences, what have you found? Ef, the biggest challenges in building out that salesplay book?
Transcript
Play full episode
