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13min chapter
N°19 — Parsons and Charlesworth
Near Future Laboratory Podcast
Creating a Retail Experience
In this chapter, they discuss whether the experience of the space they created is like being in a trade show or a shop. They note that some stores are becoming more like trade shows, with branded spaces showcasing objects and providing information about them through write-ups and videos. They wanted their space to resemble a retail space where you could see the objects and read marketing text about them.
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