#434 What is Mindshare? (Secret to B2B Marketing Success)
Breaking B2B - B2B Marketing & Demand Generation Podcast
Navigating the Playground of Buyer Engagement
This chapter explores the buying journey as a non-linear playground, highlighting the shortcomings of incentive-driven tactics like gift cards. The discussion emphasizes the importance of aligning value with buyer readiness to distinguish between genuine engagement and mere bribery.
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