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Ex-Nike Shoe Designer: The Battle Between Foot Health & Profits And The REAL Story Behind The World’s Best Selling Running Shoe w/ Aaron Cooper

Restore To Explore

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Embracing the Natural Form in Footwear Design

The chapter explores the importance of prioritizing foot health in shoe design, emphasizing the need to embrace natural foot shapes and movement patterns. It discusses the challenges faced by major companies like Nike in transitioning towards more foot-friendly designs while balancing profits. The conversation highlights the shift towards customer demand for shoes that enhance foot function rather than inhibit it, driving changes in product lines and emphasizing the role of innovation in the footwear industry.

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