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20min chapter
Ex-Nike Shoe Designer: The Battle Between Foot Health & Profits And The REAL Story Behind The World’s Best Selling Running Shoe w/ Aaron Cooper
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Embracing the Natural Form in Footwear Design
The chapter explores the importance of prioritizing foot health in shoe design, emphasizing the need to embrace natural foot shapes and movement patterns. It discusses the challenges faced by major companies like Nike in transitioning towards more foot-friendly designs while balancing profits. The conversation highlights the shift towards customer demand for shoes that enhance foot function rather than inhibit it, driving changes in product lines and emphasizing the role of innovation in the footwear industry.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode