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Introduction
If you don't have high quality data, then you will have poor decisions and you will not like the life that you end up leading. One of the important skills or attributes that I believe success entrepreneurs have is in understanding the basic equations of business. So there's the fundamental equation that I like as a simple understanding of business: Number of new sales per month. The second is the lifetime grows profit per customer, which most people have no idea about. And then the third is hypothetical max revenue, which many people also have no know about.