Choose Your Clients, Choose Your Future

Sally Kohn: What is the difference between a successful book cover designer and someone with the same tools and skills that chip has? Kohn: Joanie ultimately didn't care about a mass audience. She wanted an audience that respected her work and her journey. You don't get better clients by first having a lot of mediocre clients and working your way up, she says. Better clients demand innovative work and pay on time.