6min chapter

The $100 MBA Show cover image

MBA2570 Q&A Wednesday: How Do I Handle Competitors Who Keep Undercutting My Prices?

The $100 MBA Show

CHAPTER

Strategies for Competing in a Price-Sensitive Market

This chapter discusses strategies for managing competition that focuses on low pricing. It emphasizes targeting ideal customers who prioritize quality and service, as well as the benefits of positioning as a premium brand to foster customer loyalty and drive profitability.

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