#112 - Sales and marketing alignment from a commercial perspective with Mieke Doornbos, VP of Sales and Marketing at MIMETAS
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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How Remote Working Can Help You Achieve Sales and Marketing Alignment
MIMATAS has a global team with people in Japan, the US and West Coast. Do you think having a detailed knowledge of product solutions helps with achieving that sales and marketing alignment? Yeah, definitely. As an outsider, it will be very difficult to set strategy, but also discuss the tactics with all the people. I once tried hiring a digital marketing specialist instead of the scientific knowledge. But yeah, in the end, we did not proceed.
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