Elevate Classics: Rana el Kaliouby on the Future of AI
Elevate with Robert Glazer
00:00
Emotion AI in Advertising and Content Testing
This chapter explores the application of emotion AI in advertising and content testing, highlighting its role in improving ad effectiveness and personalizing experiences in industries like automotive through real-time emotional analysis. It also touches on the challenges faced by creatives in balancing data analytics insights with human intuition, and discusses the importance of empathy and vulnerability in effective leadership. Additionally, the chapter addresses the risks of emotion AI in terms of personal data manipulation and decision-making influence, advocating for ethical considerations and transparent data collection practices.
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