This chapter explores the application of emotion AI in advertising and content testing, highlighting its role in improving ad effectiveness and personalizing experiences in industries like automotive through real-time emotional analysis. It also touches on the challenges faced by creatives in balancing data analytics insights with human intuition, and discusses the importance of empathy and vulnerability in effective leadership. Additionally, the chapter addresses the risks of emotion AI in terms of personal data manipulation and decision-making influence, advocating for ethical considerations and transparent data collection practices.
Rana el Kaliouby is a leading thinker on a technological development that will change our entire world—artificial intelligence. She is co-founder and CEO of Affectiva (A-Fectiva), an MIT Media Lab spin-off that pioneers Human Perception AI, or artificial intelligence that can understand all things human. Rana has a PhD from University of Cambridge and a Post Doctorate at MIT. She has delivered a TED Talk that has been. viewed nearly 2 million times and is the author of the new book, Girl Decoded, which released April 21.
In this classic episode, Rana joined host Robert Glazer on the Elevate Podcast to talk about growing up in Egypt and Kuwait, studying at the world’s top educational institutions, her work developing AI, and much more.
Learn more about your ad choices. Visit megaphone.fm/adchoices