The Economics of Data and Personalization

The US House of Representatives has just approved a bill with the potential to ban Tiktok from America. But this story is about much more than corporate America's jealousy over its Chinese rival's more profitable and addictive business? Its about the direction of social media and an increasingly docile, addicted citizen, out-foxed and out-thought by an algorithm. What we are witnessing is an internal power-play within the tech cartel. With its personalised algorithm, TikTok means human curiosity now takes a backseat to endless scrolling. Curiosity is no longer an active endeavour but a preordained path. In this episode, we dissect the shift in our inquisitive nature, as algorithms dictate the content we consume, rendering Google search a relics of the past. Curiosity has been commodified as we enter a digital algorithm world.

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