Is Your Cost for Click Going Up?

If i'm looking to see why something's happening. I like a werd not we're not acquiring as many new customers, or my view rate on youtube in sedopors max is down. If it is steadily trending in the right direction, i know i'm getting a good audience and the results are ar. Wouldn't it stand to reason that the higher quality of the audience, the more expensive that audience is? Like rols like o i've found out that this is the exact pocket i need to go into s yore gongto have way less visibility, but you're going to get w higher quality. But i mit have to we're gong to pay more for