Inside The LA Times's podcast strategy
The Business of Content with Simon Owens
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The L a Times Podcast
Some publishers claim that free podcast help drive people towards paid subscriptions. Have you seen any evidence whether that's the case for l a times? We want to lead people through these off platform audio experiences back to alley times dot com, where they will be exposed to our high quality journalism. And we make the pitch on why it's important part of their lives and how am, you know, well, worth the investment to sign on with us.
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