Amy Errett of Madison Reed: How to See Around Corners
What I Know
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How Did You Get Started With Dollar Shave Club?
When madison reed was a venture capitalist, she passed on this one deal called dollar shave club. But i kept thinking about this notion rattling around in my brain that there were these new models that could go directly to a consumer and completely disrupt a category nobody was paying attention to. I moved into it because of what i saw, the unit economics. Then when i looked at the choices, i was like, oh my goodness. Could we learn how to make hair color? Could we take the harsh ingredients out? Could technology color match right? Could we emulate what a stylist was going to do, even though we weren't in person somebody?"
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