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#292 ‒ Rucking: benefits, gear, FAQs, and the journey from Special Forces to founding GORUCK | Jason McCarthy

The Peter Attia Drive

CHAPTER

Evolution of a Backpack: Design Challenges and Pricing Strategies

This chapter explores the development of a specific backpack model, addressing initial marketing challenges and design adaptations for both civilian and military use. It also delves into the complexities of pricing strategy, aiming to find a balance between affordability and production costs.

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