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2min chapter
Why mission matters more than products, w/Noom’s Saeju Jeong
Masters of Scale
Sell or Pull the Plug on a Product?
Saju: "We made a very bold decision that, you know what? We are going to retire our product and we will reveal the product is targeted for nutrition diet for weight loss" Even Saju acknowledges now this was a huge gamble. But at the time, it felt like the right call. A cash exit may seem like the better option in hindsight but an early stage startup is on a mortality clock.
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