Sell or Pull the Plug on a Product?

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Saju: "We made a very bold decision that, you know what? We are going to retire our product and we will reveal the product is targeted for nutrition diet for weight loss" Even Saju acknowledges now this was a huge gamble. But at the time, it felt like the right call. A cash exit may seem like the better option in hindsight but an early stage startup is on a mortality clock.

For truly sustainable long-term growth, you must prioritize your mission over your product — even if that means letting your product go. Noom founder and CEO Saeju Jeong has repeatedly turned his back on successful products in the name of his mission to help as many people as possible live healthier lives. In this episode, Saeju brings to life many of these make-or-break moments, and how his dedication to mission has driven his scale journey.

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