Valuing Dental Care: Overcoming Pricing Challenges

This episode is about something every dentist faces but not enough talk about.

Host Patrick Chavoustie is joined by Lisa Grogan to unpack the subtle ways providers accidentally undersell treatment… and what to do instead. They dive into the mindset traps that cost practices revenue, why patients say “no” when they might actually mean “not yet”, and how one simple shift in communication can dramatically improve case acceptance.

Here’s what they cover:

-Why Patients Say “It’s Too Expensive”

-How Emotional Awareness Boosts Case Acceptance

-The Hidden Cost of Underselling Dental Treatment

-Fixing the Mindset Behind Low Case Acceptance

-Using the SMILE Form to Build Patient Trust

-Turn “Sales” into Empowered Patient Care

-Connection Over Discounts: What Really Drives Decisions

Learn more here: lisagrogancoaching.com

If you want to recommend treatment without feeling pushy, this one’s for you.

*****

SPONSOR:

– Omni Premier Marketing: https://omnipremier.com/dental-marketing/

CONNECT:

– Facebook: https://www.facebook.com/thedentalbrief/

– Instagram: https://www.instagram.com/thedentalbriefpodcast/

– LinkedIn: https://www.linkedin.com/in/dental-brief-podcast-564267217

– Patrick’s LinkedIn: https://www.linkedin.com/in/pchavoustie/

– Youtube: https://www.youtube.com/channel/UCd08JzybKfNH0v12Q9jf50w

WEBSITE:

– https://dentalbrief.com/