The Best Way to Find It Is Bug Spray.

Take my family to target. We might buy a bottle of water and the four of us will spend an hour and a half like looking at the new packaging on this guy. That's another go to a retail store. See how many facings a brand has? Like if you look at what native started out with, which was like five facings and now has 40, that's a brand that's doing well. Go find out other brands that are doing well and being like, can I figure out a product that fits within this niche that I can iterate on? Those are the things that you should look at as opposed to just sitting in a room asking friends and hiring agencies, which