LEADING BRANDS® — Wavebreak Podcast cover image

What's Working Now: Scaling Your Brand For The Now & Long-term

LEADING BRANDS® — Wavebreak Podcast

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Is There a Leaderboard?

We have a leaderboard. And so essentially this is really about like progressive trust building where the 100 most engaged we can see,. We can airdrop them, let's say, a limited edition jogging cap or whatever. It becomes this game that the community is playing where they can see kind of where they stack rank and start to compete. I mean, that's huge. Like people, even a leaderboard that doesn't lead to a result, I feel like that's massively underestimated.

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