Alisha Belluga — 0 to 16+ Million in Revenue in 2.5 Years: Designing Well-Loved Products, Mindset, Fear, Understanding Money, Going Against the Grain in the Creators’ Economy, and the Journey to Self-Acceptance
Conscious Creators — Make A Life Through Your Art Without Selling Your Soul
The Business Creator Dichotomy
A lot of creators have this almost like 50-50 version or a thing in the head which is like creators think they're not good at business stuff. Business people don't think they're bad at being creative, says rapper and entrepreneur Nicki Minaj. "There is no business if there is no creativity so the creator is the fuel to keep everything alive," he adds.
Most people don't understand that money is neutral. And like the amount of money you have is also your willingness to look at your money. So money has a lot to do with intimacy. Like I think most people are not good at taking care of money, but still, they want more. So it's not only about generating money. It's also about the ability to hold money. - Alisha
This week Sachit (@sachitgupta) chats with entrepreneur and business mentor Alisha Belluga (@alishabelluga). Alisha is the founder of IntuGrace. She is based in Germany and she helps business + lifestyle coaches, experts and trainers to create the business and business lifestyle of their wildest dreams with inner soul alignment and associated strategy.
In this episode, Alisha shares her journey from zero to now an 8-figure business, her mindset about money, what makes her an unstoppable creative machine, advice for creators and why she wanted to start a podcast, working with Sachit, and building a #1 business podcast together.
Find the show notes of the episode here - https://www.creators.show
Follow our host, Sachit Gupta on Twitter and sign up for the Creators Collective Newsletter.
Do you want to learn how to make a living as a creator? Check out the CreatorsMBA
Resources Mentioned:
The Mountain Is You: Transforming Self-Sabotage Into Self-Mastery
The Manifestation Babe Podcast
Show Notes
(01:27) - Growth IntuGrace had seen in the last few years
(03:16) - What Alisha was doing before starting IntuGrace
(04:33) - What it looked like before things started to work out
(07:03) - Her early experiences in business
(08:26) - How she builds a story for a brand
(09:42) - What she was doing in business before doing IntuGrace
(12:08) - What led to her creative destruction
(13:17) - The moment she realized what deep-rooted thoughts were running her story and what happened after
(15:07) - The transition phase and what got her to the other side
(16:27) - How manifestations and other techniques helped her to change her identity
(19:07) - How she used Chinese metaphysics to remove obstacles from her life
(21:10) - Why she didn’t talked about Chinese metaphysics earlier and what changed after
(22:41) - Having two identities and how she navigated that
(24:37) - Things she thought were a weakness earlier and now are strengths
(27:43) - Going from 100K debt to 4.5 million in revenue
(31:21) - Advice for creators on how to start building business
(33:20) - Creating a story around a product - a live walkthrough
(36:30) - The elements she added to make the products more fun and better
(38:28) - Things that worked and things that didn’t work in her storytelling course
(40:27) - Alisha’s school of product development - What will she teach?
(42:00) - This episode is brought to you by CreatorsMBA
(43:33) - Example of how she structured her courses as cinema
(47:19) - Patterns she has recognized in the outside world and using to grow her business
(49:50) - Elements she uses in her products to stand out
(51:42) - How she uses points systems to create engagement
(53:06) - How to build an engaging community and the importance of a community
(56:30) - Are communities about the connections between the audience members?
(59:14) - How does it feel to create communities where people can belong
(01:00:33) - Stories of the impact that stand out
(01:02:18) - Why do creators have a hard time accepting compliments
(01:04:42) - Going from chase to the craft
(01:05:17) - What happens after when she was earning 500K
(01:07:58) - Why she was selling products for a higher price range
(01:09:22) - Insecurities and fears that lead to really good business decisions
(01:10:22) - Why she keeps building businesses from scratch
(01:11:43) - Identity shifting and how it works
(01:15:15) - Top 5 identity shifts she made that helped her to achieve so much success in business
(01:19:16) - How she jumps to the next version of herself
(01:21:44) - What are the things she subtracted to go from 1 million to the current revenue
(01:25:06) - How creators with small audiences can earn millions in revenue
(01:28:06) - Customer progression from a stranger to membership in her business
(01:32:07) - What most people misunderstand about money
(01:38:43) - Generating vs Keeping Vs Investing Money
(01:41:43) - The business and creative sides of Alisha
(01:43:09) - How to become an unstoppable creative machine
(01:49:36) - Mapping an ecosystem and the role it plays in course creation
(01:53:07) - Why she started a podcast
(01:55:27) - Her podcasting journey
(01:58:54) - In an ideal situation how will her podcast look like in 3 years
(02:00:12) - Her experience of working with Sachit
(02:03:43) - Thoughts on fame before and after the podcasting journey
(02:07:25) - What it feels like to have financial freedom
(02:09:43) - Is the growth worth it?
(02:11:18) - Her fears for the next phase of growth
(02:14:13) - Alisha's core skillset
(02:15:55) - Books and podcasts recommendations
(02:17:24) - One piece of wisdom that changed the game for her
(02:18:58) - One person she wants to thank
(02:21:13) - What it means to be a Conscious Creator
(02:22:28) - What she’s most excited about in the next 5 years
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