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I was hoping it would come out of your book, is that people would copy things that worked that they hadn't thought about. And adapted to their own culture, taste and environment. Well, it does happen. I mean, some of them can be interventions like a prankster who noticed he always missed an exit on the five in LA because it wasn't labeled properly. But there's always these little moments to improve and do something to make the world better that are worth sort of working on.
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