3min chapter

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Ayelet Fishbach | How to Use The Science of Motivation to Accomplish Your Goals for the Year

The Unmistakable Creative Podcast

CHAPTER

Learning From Your Failures

Jan Stair: Negative information on failure has two features that often make it superior. She says we don't learn a lot from negative information or negative feedback, partially because it doesn't feel good. It's just not intuitive for consumers to look at negative reviews when they choose a product.

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