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S3 E06 - Driving Change in a Highly Competitive Market | Kate Hammitt - CMO @ Splash

Stacking Growth | The B2B Marketing Podcast

CHAPTER

How to Be a Successful Event Marketing Company

The event industry moves super fast I mean obviously the change from 2019 hopefully we don't have anything as explosive as a pandemic and all these different modalities to come around. At least five a month talk to five customers in depth for an hour you know or or folks in the market to just understand what's top of mind at that time. Event marketing is the tip of the spear there are so many ways that we can ride these waves that are impacting markets and then also our functional area and event marketing that process is so good.

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