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The answer to the video game industry’s woes: Just make some hits

The Game Business Show

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Shifts in Gaming Industry Dynamics

This chapter explores the financial growth of Pullup Entertainment and the contrasting trends in the gaming industry, particularly focusing on AA and indie games. It discusses the success of Japanese companies like Konami and Capcom, emphasizing their strategic adaptations amidst market challenges. The chapter also highlights the evolution of game development approaches, focusing on quality and audience engagement in response to competitive pressures.

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