22. How brands are improving ad performance
Future Proof
Introduction
Future Proof is a marketing podcast from Kanter and side business school University of Oxford. In each episode we speak with marketing leaders to help brands navigate the ever-changing marketing landscape. Today I'm joined by Robin Langford who's the editor of Performance Marketing World, and Lanny Gates Sumner who's the head of creative for Kanter UK. We're going to be talking about the relationship between ad testing and real world performance.
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