Understanding Your Customer Persona

Demography is not a very strong way to segment your customers or understanding your customer because users from the same demography could have different behaviors. So that's why it's important to understand customers based on their behaviors. For some, for a particular person with this behavior, what are their goals or what are their needs? And the next thing is also very important. Start writing the problems. Different problems are of different sizes to the users. Some may be small, some may be big. It always helps for us as a PM to understand what's the biggest problem so that we can solve that first.