2min chapter

The Disruptive Voice cover image

86. How To Grow A Startup Using Jobs To Be Done: A Conversation with Matt Lerner

The Disruptive Voice

CHAPTER

How Much Do Start Ups Fail?

Early stage venture capital is a weird asset class. 90 per cent of start ups fail to deliver the kind of returns that investors would hope to see. Most companies fail because they don't get enough customers, he says. The sort of generic, one size fits all marketing tactics are just knotgoing to work.

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